Search Engine Optimization for Doctors
When a patient Googles the name of your practice, you’d expect to rank at the top of the results. It’s possible you already do, but if a patient isn’t looking for a specific practice’s name, (rather any “cardiologist near me”, for example) SEO becomes necessary if you want to boost traffic via improved Google rankings.
Why might a practice not show up on Google?
The simple answer is that other specialists you compete with are likely investing more heavily in SEO. Google prioritizes and ranks medical practice’s websites that are most relevant to the patient’s search terms. This requires your medical website to have quality content about your services, frequent use of your keywords, and an overall optimized website experience (quick load time, no broken links, etc).
What exactly is SEO? Why is it important?
SEO is a variety of different tasks that improve your site’s ranking, making it more visible by Search Engines. By ranking higher on relevant search terms (keywords) associated with your speciality, you’ll experience more quality traffic to your web site, generating new patients.
PPC for Doctors vs. SEO
Most search engine related medical marketing campaigns involve both SEO and PPC (Pay-per-click) Ads. Google Ads are the most popular form of PPC, but other platforms do exist. PPC campaigns require constant maintenance to ensure they are maximizing their budget. In fact, hiring New Wave to optimize your ads will actually cost you less in ad spend, and usually pays for itself.