New Wave Web & Marketing
Partnering With
Practices Since 2003
New Wave is a design-focused agency rooted in medical website compliance and marketing. Our sites impress patients and hold up under any compliance audit. Smaller practices carry the same HIPAA and accessibility obligations as large health systems, without the compliance staff to manage them. The needs of small-to-medium size practices align best with a boutique agency, like New Wave. We tailor our solutions to each practice’s needs and maintain a low overhead — attracting you more patients for less, while meeting the evolving demands of medical website compliance.
Not sure where your site stands? Get a free compliance audit — it takes a minute.
Compliance: The rules changed. Most practices haven’t.
Three federal requirements now govern your practice’s website — ADA Title III, HHS Section 504, and HIPAA — and they overlap without lining up. HHS pushed its accessibility deadline back a full year in May 2026, not because the standard softened but because too few providers were going to meet it. Most practices we talk to can’t say which of the three apply to them, or what their site would fail on today, so get in touch with New Wave for a free audit.
Compliance protects you. Design grows you.
Compliance keeps you out of trouble; design is what fills the schedule. New Wave has designed for medical practices since 2003, and in that time choosing a doctor has become something patients do before they ever contact one — searching, comparing, reading reviews, deciding. Most of them see your website before they speak to your staff or experience your care. As such, it should be treated as an extension of your practice that improves the patient experience.
Improve Your Ranking on Google
web
content
analysis
keywords
traffic
backlinks
rankings
Medical Reputation Management
Using Google Reviews has become a staple in our daily decision-making life for everything from restaurants to tourist attractions, yet this area has largely been overlooked by doctors. Due to the private nature of visits, doctors generally receive fewer reviews, and are particularly susceptible to “negative only” reviews, leaving many excellent practice’s entire online reputation determined by a few bad reviews. If you’re suffering from disproportionately poor reviews, or have little to no reviews at all, our reputation management service is the solution.
Samples of our work
Let's look at your website
Whether you're rebuilding or just want to know where you stand, start wherever makes sense.
Ready for a new site
Twenty minutes on a call and you'll know what it would take, roughly what it would cost, and whether we're the right fit for your practice. We'll tell you if we're not.
Book a callOr call (619) 719 1994.
Not sure where you stand
We'll scan your current site against WCAG 2.1 AA, review your forms and tracking, and send back a plain-English report. Free, no call required, usually within one business day.
Get my free auditHand it to your own developer if you like. We'd still rather you had it.